Brand Video Production vs. Explainer Video: What’s the Difference?

In today’s digital world, videos help businesses connect with people quickly and clearly. But not all serve the same purpose, and two popular types are brand videos and explainer videos. Both are powerful tools, but they do different jobs. If you’re working with a top video production company, it's important to know the difference so you can choose the right one for your business.

What Is a Brand Video?

A brand video shows who you are as a company. It’s all about building trust and showing your values, mission, and story. Instead of focusing on products or services, it focuses on your business’s identity.

Purpose of Brand Videos:

• Create an emotional connection

• Build awareness

• Show your personality

• Share your vision

These are usually high in quality and often feel like mini-movies. They are ideal for ads, website intros, and social media campaigns.

What Is an Explainer Video?

An explainer video helps your audience understand something specific. It could be how your product works or why your service solves a problem. These videos are short, simple, and to the point.

Purpose of Explainer Videos:

• Educate viewers

• Simplify complex topics

• Highlight product features

• Show solutions

Most explainer videos use animation, motion graphics, or voiceovers to make the message clear and easy to follow.

Key Differences at a Glance

Feature	Brand Video	Explainer Video
Focus	Brand identity	Product or service
Style	Emotional, storytelling	Informative, clear
Length	Usually longer	Short and focused
Tone	Inspirational or engaging	Simple and instructional
Goal	Build brand image	Explain or teach something

Why Should You Choose Genres?

Still unsure which one is best for your business? Here’s a quick guide why should you choose Genres.

• Choose a brand video if you want to:

1.     Introduce your company to a new audience

2.     Strengthen emotional bonds

3.     Stand out in the market

• Go with an explainer video if you need to:

1.     Describe how something works

2.     Teach your customers quickly

3.     Answer common questions about your offer

The good news? You don’t have to pick just one. A smart mix of both can help you connect and convert.

Conclusion

Both play a key role in business growth. Whether you’re telling your story or explaining your product, using the right type of video makes a big difference.

Collaborating with Genres the best TVC ad agency ensures your videos are not only creative but also effective. So, think about your goal, understand your audience, and pick that fits best.