In 2004, Mark Zuckerberg, the CEO of Facebook introduced Facebook advertising to help cover the rising costs of maintaining servers to service the growing user base. Initially, Facebook featured two different sized banner advertisements called as Facebook Flyers, which allowed advertisers to buy ads that were targeted to all users with a given school's.edu email address.
Facebook marketing has become the favoured method of promoting brands since Facebook began allowing businesses to pay to boost their posts or pages. Some advertisements fail, while others succeed spectacularly. So, have you ever thought about why this is the case? So, if a Facebook ad is a component of your marketing strategy, are you confident that your ads are perfect and can't get much better? No one can be certain, because there is always scope for improvement. Isn't it so? When it comes to Facebook advertising, there are a few frequent mistakes to avoid. And every mistake costs us money and causes us to miss out on prospective sales.
So, let's start with a list of do's and don'ts to important to remember while developing your next Facebook ad.
Don’t Be Deceptive:
Do not use your advertisement as bait for viewers. Do not deceive your audience. These are the most crucial items on the list of do's and don'ts. This is because you will have no idea how long it will take to regain trust once it has been lost. Deceptive ads will not only irritate your clients, but they may also result in a Facebook ban.
Don’t “Buy” Likes:
Buying likes is a gimmick that appears to be inexpensive and successful at first, but does more harm than good to your Facebook page. You can't buy serious followers who are interested in your business or brand, just like you can't buy clients. So, it’s better to stay away from buying likes and drowning your social media marketing!
Don’t Overdose it with Text:
First and foremost, Facebook has a rule of 20% . This means that an image ad will be rejected if the text takes up more than 20% of the space. Even if you are successful in getting it authorised in a clever manner, the ad will not perform well. The reason for this is that viewers do not want to put up much effort in reading it. They've come to Facebook to have fun, not to analyse your sophisticated ad. As a result, make it simple, uncomplicated, and imaginative.
Don’t Believe Every Marketing Tip:
Fake marketing tips destroy the online marketing arena, just as fake news are corrupting the media. If you're seeking to make your business success, you'll need to start by finding useful, real blog sites that teach you about advertising and marketing.
If that's the list of don'ts, what should you be doing instead? There's also a list for that. Take a look!
Know your target audience:
Before you begin working on an ad, you must first determine who your target audience is and what they enjoy. Only then will you be able to construct an effective advertisement. Assume you created an advertisement aimed towards millennials, but your intended audience is retirees. What are your thoughts? Is the ad going to work? The value of knowing and comprehending your target audience cannot be overstated.
Include a clear call-to-action (CTA):
A clear and succinct CTA informs users about your product in a single glance, allowing them to make faster decisions. You only have 25 characters for your headline and 90 for your description, so why waste those precious characters by going around in circles?
Last but not least, ALWAYS review your campaign before launching it, because what happens on social media stays on social media indefinitely. And you don't want your audience to be questioning about your product/service instead of commenting on the ad's inaccuracy. Your credibility is also harmed by an ad error. As a result, proofread thoroughly before launching your advertising.